Integrating social media data into your PR story
My first week in tech PR
Our new starter, Jessica, recounts her first week with us and in tech PR!
The power of non-media influencers in the tech industry
Question: Are non-media influencers just for the consumer industry?
Skills every B2B tech PR agency needs
Having worked both in-house and agency side, I know only too well how difficult it is to find the right agency partner. There’s a talent dearth, not just in the technology industry, but also in PR […]
Account based influencer relations and PR
How to successfully integrate Public Relations into demand generation
Marketing in the world of B2B is anything but straightforward. Unlike in B2C, you don’t have a mass audience of millions to market and sell to. In fact, it’s more than likely, depending on the […]